Fleet Analysis
EV Transition Planning
Equipment Replacement · PROFIT$
Utilization Studies
Green Fleet Solutions
KPI Reviews
10-Year Projection Studies
Policies & Procedures
Fleet Analysis
EV Transition Planning
Equipment Replacement · PROFIT$
Utilization Studies
Green Fleet Solutions
KPI Reviews
10-Year Projection Studies
Policies & Procedures
It is the mission of Longobart-Ross to promote and deliver education, products and services that inform, teach and inspire companies and fleets across the world with Integrity and Excellence.

INDEPENDENT.
UNBIASED.
DEDICATED.

In 2013, we started our company with robust end-goals in mind. Those goals were to build a company who would provide a deliverable that would exceed each client’s expectation both in content and price; to produce a product that our client could easily understand and utilize within their operation; and to deliver reports that would provide the answers for obtaining a more efficient operation. However, the most important goal was to create a company that would be built upon satisfied clients who would share their trust in us professionally with others throughout the nation.

Our Services

01

Seamless EV
Transition

A complete and seamless two-phase plan for transitioning your organization to electric vehicles, powered by true electrification experts.

  • Customized EV readiness assessment
  • Infrastructure & charging planning
  • Budget projection & funding guidance
  • Two-phase transition roadmap

Learn More →

02

PROFIT$ Equipment
Replacement

One-click, data-driven reports for planning today, tomorrow and the future. Demonstrate the value of optimal asset replacement to your administration.

  • Real-time asset condition rating
  • Capital investment projections
  • Maintenance cost tracking
  • Custom replacement scoring

Learn More →

03

Full Fleet
Consulting

Comprehensive analysis, staffing studies, utilization reviews, and green fleet planning — your goals become our goals.

  • Full fleet analysis study
  • Staffing & utilization studies
  • Policies & procedures
  • 10-year projection studies
  • KPI studies & reviews
  • Alternative fuel transitions

Learn More →

Find Your Own
Style

our professional team will help you
choose perfect parts for
your vehicle

Our Principals

*A solid commitment to integrity. *Honesty in all endeavors. *An ongoing dedication to provide the most innovative technologies. *A foundation built upon hearing our client’s needs. *Providing and gaining education as the channel for continual growth and improvement. *An allegiance to all those we work with to do all we can to assist them in overall success and financial evolution!

Both Rick and Cynthia are highly accomplished management professionals with proven leadership skills. They excel at the development and implementation of cost-containment strategies and at dramatically improving operations through an institution of creative solutions and best practices.

Rick Longobart

Principal & Co-Founder
A fleet professional with rare passion and decades of expertise in fleet management, analysis, and the implementation of innovative technologies for public and private sector organizations.

  • Fleet Analysis
  • Leadership
  • Innovation

Cynthia Ross

Principal & Co-Founder
A dedicated professional whose commitment to hearing clients’ needs and delivering education as the channel for growth has helped organizations achieve excellence and financial evolution nationwide.

  • Integrity
  • Education
  • Strategy

Their Words
Speak Louder

Here is a summary of our process for vehicle replacement and how PROFIT$ has become an integral part of those decisions.

Back in 2018, when attending the GFX Conference in San Diego, I visited a booth that had created vehicle replacement software called PROFIT$. I thought that it looked very robust and attractive. After a demo, I decided to give it a try.

The Town of Castle Rock uses the FMIS from Faster Asset Solutions and it does a great job of tracking everything happening in our fleet. Faster also has a good replacement scoring feature using a 15-point scale based on age, maintenance and mileage or hours. In my meetings with our Town’s departments to discuss their upcoming vehicle replacements, the question of just what that score meant kept coming up. It was a little vague. What if their vehicle had a score of 11-points the year before, would that make it eligible for replacement? I was spending a lot of time in meetings explaining what the score meant and how close to the 15-point max they needed to be before replacement (Read More)

Paul Colell

Fleet Services Manager
Town of Castle Rock

Have you ever invested in software and then had difficulty in getting support later? Or, have you ever needed reports customized, but the costs were prohibitive? Not with Longobart-Ross Profit$. I’ve found them to be exceptionally easy to work with and ready and willing to help with customizations at a reasonable cost. I rarely endorse a product or company, but I can recommend this one.

Montana Slack, Ph.D.

Superintendent, Fleet Management

I am writing this letter to express my satisfaction with the services provided by Longobart Ross Full Fleet Solutions.

The City of Everett Washington had a need for a full spectrum analysis of our fueling infrastructure. We hired Longobart Ross to perform this specialized need. Longobart Ross did a professional and thorough job. They completed all aspects of the job on time and within the agreed upon budget.

The final report documentation they produced was thorough, and user friendly. It painted a story of the status of our fueling infrastructure. The documents they provided gave us several options to consider when deciding how to proceed. They delivered what they promised, I would recommend them to other organizations looking for fleet related solutions.

John Dunn

Fleet Manager ITransit/MVD

I would like to take this opportunity to express my deep and complete satisfaction with my recent experience with Longobart-Ross Full Fleet Solutions. Rick and Cynthia spent several hours at my location reviewing my responses to their multi-page questionnaire regarding virtually every aspect of my operation through their Fleet Analysis process, then spent several more hours reviewing with me their solutions to the issues that the questionnaire uncovered. I will be retiring this year, and I sought a guide for the future that could be presented to my superiors in my department, and serve as a road map for the benefit of my successor. The work Rick and Cynthia accomplished, and the short-term, intermediate and long-term solutions they proposed, will be extremely useful for my successor to understand the current situation in this fleet, and to present many options for facing the challenges that are inherent in managing a modern governmental fleet. They proposed some specific solutions to some issues that I believe have merit and deserve serious consideration for implementation, particularly their vehicle replacement program tool. I can unequivocally recommend the services offered by Longobart-Ross Full Fleet Solutions with confidence that the needs of governmental fleet managers will be met. You may call me at 619-397-6079 if you would like any further information on the process from my perspective.

Steve Dorsey

CPFP, Fleet Manager (Retired)

The Barrow County Board of Commissioners made the decision to partner with Longobart-Ross Consulting in the purchase and implementation of the PROFIT$ fleet replacement management software package. This decision was based upon the need for an objective, data-driven management tool that would enable senior management staff and the Board of Commissioners to more confidently and accurately project the capital investment costs associated with replacing the County’s aging vehicle fleet inventory. Of paramount importance was the ability to monitor, in real time, the condition rating of each of the 278 assets and more importantly to have the ability to track associated maintenance costs as they relate to both current and at ­life replacement costs. The PROFIT$ software has proven to be the perfect solution for providing these critical analyses.

Michael Renshaw

Barrow County Manager

I would like to take a moment and extend my deepest gratitude to Rick and Cynthia of Longobart-Ross Consulting. Finding a fleet professional with the passion that Rick possesses is rare … but also finding it in his partner Cynthia is a gift. As a Public Sector Fleet Manager your processes and procedures are always under the microscope, whether it be from public officials, city management or the citizens we represent. Being able to successfully run a maintenance operation depends on the tools and skills you have learned over the years. By using their uniquely designed fleet analysis worksheet, Rick and Cynthia were able to take an already nationally recognized operation and provide a specific road map for additional cost savings, improved efficiencies and a long-term energy plan that will exceed government requirements for years to come. If taking your operation to the next level of excellence is important to you I highly recommend Longobart-Ross Consulting. Their Full Fleet Solution Analysis will provide you with the tools you will need to meet the challenges of the future. None of us can do it alone, and a highly trained team IS the key to success … you would do well to welcome Rick and Cynthia to your team as I have. 4927 OCEANSIDE BLVD OCEANSIDE, CA 92056 TELEPHONE (760) 435-5137 • FAX (760) 639-0907.

Jeffery Hart

Fleet Manager City of Oceanside

It was with great pleasure to have meet and worked with both Rick and Cynthia with Longobart-Ross Consulting. They reviewed Colorado Springs Utilities and The City of Colorado Spring’s fleet inventory to determine several fundamental elements which were essential to a Project we are currently working on. Through their fleet analysis process, they reviewed what type of staffing would be needed if Colorado Springs Utilities and the City of Colorado Springs insourced Light Duty Vehicles and Specialty Equipment, along with the outcome of staffing, if it was broken into Administrative, Technician and Parts Personnel. They provided an excellent methodology with details on how they came up with the number of personnel, and the head count structure was described in detail which is vital to our decisions in the Fleet Project. The information will be used to determine further steps in our review of insourcing or outsourcing work in the future. In the assessment process we felt they listen to our requests and provided the necessary advice that our team needs to proceed with our Fleet Project. Colorado Springs Utilities Fleet was satisfied with the results from Rick and Cynthia on the project, and feels that Longobart-Ross Consulting’s skills and knowledge qualifies them to do future analysis and assessments. Both Rick and Cynthia are professional and well qualified in fleet analysis, and I would most definitely recommend them to other organizations. Respectfully,

Greg Mitchell

Fleet Manager Colorado Springs Utilities

Industry
Awards

A track record of excellence recognized by the industry’s most prestigious organizations across the nation.

2025Bobit Publication – Elite Fleet Award
2025APWA North Carolina – Fleet Manager of The Year
2024Bobit Publication – Elite Fleet Award
2024Southeast Government Fleet Management Association, Honorable Mention Award
2024Geotab government award for outstanding achievement in the Field of Excellence
2023#1 overall Leading Fleet and #1 Largest Fleet Nationwide
2015NAFA – Finalist, Fleet Industry Leadership Award
2015NAFA – Finalist, Fleet Innovative Leadership Award
2005 – 2014Top Best Fleets in the Nation
2014Government Fleet Publication, Hall of Fame Induction
2014Leading Fleet Award
2009 – 2014Public Sector – Fleet Manager of the Year
2011, 2013, & 2014All-Star Sustainability award
2009 – 2014Green Fleet Award
2014Green Transportation Leadership award
2013Rocky Mountain Fleet Association, Professional Fleet Manager of the Year award
2010Government Fleet, Visionary Leadership award
2009National Fleet Association, Green Fleet Award
2007California Fleet News, Best Fleet Award

A Fleet For
Today, Tomorrow
& The Future

Ready to optimize your fleet? Let’s build a plan tailored to your exact needs.